Unethical Amazon Seller Account Tricks
We all know that Amazon is a highly competitive market. The battle can be fierce, and marketers are always looking for ways to increase listings.
When it comes to Buy Box, it’s generally priced, maintains good performance metrics, and uses FBA. However, some vendors take things a step further and try to beat their competitors with a series of dirty tricks. Their goal is simple. Stopping competing vendors and lists. This hidden behavior is widespread on Amazon and implements various tricks. These range from leaving negative comments on competing products to replacing genuine products with counterfeit products and making non-genuine claims to Amazon. Massive turmoil is caused by “victim” vendors who lose money while their accounts are suspended. They get frustrated because they need to create an action plan to reset their account for issues that don’t exist.
Competition is always welcome development in business because it has many benefits. However, it can be offensive if people with the wrong mind are involved. Amazon is a highly competitive market. The number of sellers on Amazon who offer similar products can be high, and the battle to increase sales can be fierce. All sellers are looking for ways to grow their list. The rate of misunderstandings leading to account suspensions, product suspensions, etc. is increasing. There are many other amazing tricks, used by Amazon sellers, so as you read, you’ll see some interesting tricks.
Another scenario is when you own the brand as a seller. It is not uncommon for competitors to file infringement claims for private label products to which their rights belong. The effect is the same as with third-party brands, and it takes a lot of effort to convince Amazon that you are the owner of the brand. If all else fails and you’re sure you’re not infringing, you have the option of filing a DMCA counterclaim, where you challenge your claim. You can do this as soon as you receive a notification from Amazon that the item has been recalled. Amazon must send a counterclaim to the person who has filed a claim against you. Unless the plaintiff seeks a court order, Amazon must recover the product within 14 business days of receiving the counterclaim.
There are several ways unethical sellers can work with product listings. The current common variation is to change the list of unbranded generic products. Imagine, for example, that many other vendors sell pink plastic cups on the competitive list that offer the same product. Then an unethical salesperson appears. They got the same generic product but in slightly different versions. For example, a pink plastic cup with a white lid. They know they need to create their list or find an existing list that matches a particular variation. However, their mugs sell well and have good reviews, so connect to this list instead. Here come the dirty tricks. They will send you a new title and description indicating that the product is a “pink plastic mug with a white lid” and send you a picture of your item. Your list is no longer reflecting your product. While the dishonest seller is sitting and watching, other sellers on the list, including you, begin to receive complaints because the items sold no longer match the description. When you and the other vendor are kicked out, the kidnapping is complete, and the Black Hat vendor takes over.
Often, sellers find that their list was hijacked, saying that the product wasn’t what was described or it was a fake after someone left a negative review. The seller can read the review and then check the list to make sure it is completely different from the product. The title has changed, and the image may be different. Brand Registry may, but may not, offer some protection to private label sellers. You have full control over the list and grant only greater privileges. While it still makes sense for brand owners to apply, the benefits should not be exaggerated. Providing a product warranty is another option. If you sell an Amazon-approved warranted product and another seller of the same product appears in your listing, but the warranty is not offered, this will make the product significantly different, and Amazon will. The case of removing you is enhanced.
Product Review System Handling:
If you suspect that Amazon has tampered with the product review system, it’s quite understandable that Amazon doesn’t neglect it. In a statement released by Amazon, they know how buyers value the opinions and shared experiences of other buyers to ensure the integrity of their comments is protected. Their spokesperson said that they have clear engagement guidelines for Amazon reviewers and sellers, and they are willing to suspend, ban, or take legal action against anyone who violates the policy. According to their statement, they use a combination of automated equipment and technology to prevent and detect false reviews and act on the actors behind them. It also uses machine learning technology to analyze existing and existing reviews and block or remove fake reviews.
Until now, the method used by some Amazon sellers has been to pay for reviews or give incentives to customers who have left reviews. Amazon has always closely monitored such vendors and scrutinized their product listings. If we discover that such a vendor is involved in suspicious activity, we may immediately suspend your account. But recently, new tactics have emerged. Some Amazon sellers generate dozens of false positive reviews against competitors. This will immediately alert the system and may cause an immediate suspension of the product or account.
Hijack Product List Contents:
Many Amazon sellers say that their product list is compromised, even though the brand is registered in the Amazon Trademark Register while preventing other sellers from changing the product detail page. Market vendors had begun to file this complaint since 2018 when some weird images were uploaded to their various product pages, and the images of the products were replaced. Hundreds of products belonging to the sellers of the Amazon Sellers Forum itself were affected. A vendor in the market that makes craft products for children has changed the name of the manufacturer and has taken over the list with another vendor that has changed the product image to a cell phone case.
However, Amazon issued a statement claiming that it is doing everything possible to protect sellers and prevent malicious people from misusing Amazon systems. They showed their dislike for the insults shown by these bad actors because of their policies and laws and said they would continue to use sophisticated tools to fight them. We also work with vendors and law enforcement agencies to take responsibility for fraud. They encouraged to contact the vendor when these issues were encountered. Many sellers who are victims of these scams continue to complain that Amazon’s centralized support team takes too long to reach the root cause of these issues, which has serious implications for sales.
Sales of counterfeit products:
Amazon’s market system allows any seller to list and start selling their inventory as long as the item or category is not available to new sellers. This allowed some sellers to remove some products from the brand unnoticed by the brand. Some of these vendors also sell counterfeit products to their customers. These counterfeit products remove the original product and generate negative reviews from customers who don’t know what they ordered from the wrong source. If you become aware of these activities, your victim’s account may be suspended. Amazon has always insisted that it rigorously bans the sale of counterfeit goods and seeks to prevent such products from being sold on the platform.
Use of false infringement claims to suspend accounts from other sellers:
The common method these sellers use to suspend their accounts is to file a copyright infringement claim that takes a long time to resolve. They threaten to sue Amazon or even the victim’s seller, which causes a lot of confusion. This pattern has become alarming, and Amazon is reportedly suspended some vendor accounts to file these claims. Amazon will not recover a product facing such a claim until the brand owner has heard that the seller is authorized to sell the product. This can take a while and works well for criminals who can increase sales when the victim is absent.
Fake or radical negative product reviews:
Negative reviews are as dangerous as too many positive reviews. Some vendors try to undermine the image of a competing brand by targeting competitors with negative product reviews or making false security claims about their products. A fraudulent seller can set up multiple purchasing accounts that are not linked to the seller’s account, leaving negative product feedback on the target product. They use multiple purchasing accounts or accounts of friends and relatives to vote for negative criticisms and reject existing positive reviews. As a result, it frightens buyers and blocks purchases from victims, increasing traffic to competitor products. These sellers know that it is difficult to distinguish true criticism from false criticism and use it for their benefit.
In many ways, Amazon is the ultimate free market. Amazon’s algorithms favor the sellers with the best products, prices, and customer service, and they thrive. However, these same algorithms can be abused by unethical sellers. Anyone who understands the system can overturn it. Amazon is increasingly selling with processes designed to protect consumers and brand owners and eliminate competitors. Account hacks usually start with a phishing email and get the seller’s email address and password. Two-step verification helps protect against unauthorized access to your account by requiring you to enter a password. This code changes every time you log in.
When affected sellers report abuse teams on Amazon’s product reviews, they rarely get the desired results. In most cases, these tricks never get resolved. Due to the increased aggression between sellers on Amazon, we recommend hiring a lawyer for each seller to better understand their trademarks, intellectual property, and copyrights. Sellers need an ASIN Recovery Attorney to properly advise on these issues and how to respond to them when they occur. They must keep their eyes open to these tricks and report in time to take appropriate action. Amazon has several services that can help sellers face these issues. They are included. Amazon product appeal service, account suspension appeal, reset service.