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Hire Great Attorneys To Protect Your Brand

Our core competences: Brand Protection & Trademarks

We protect the brand equity and customer loyalty you’ve built


Our history goes back to the year 2002, when Christian Zierhut founded “IHR ANWALT 24” the first lawyer stock corporation, which was approved by the Bar Association of Munich. A story of creativity, a passion for law and the demand for excellent consulting.

Meanwhile, we are a truly international law firm and one of the leaders amongst the law firms for brand protection. While we count numerous owners of world-famous brands among our clients, we also represent small and medium-sized businesses with the same commitment.

Protecting your intellectual property means coordination – every single action has to be adapted to your business strategy.

With our appointed representatives and selected partners around the world we advise you on all issues that need to be answered to protect your intellectual property.

We are known for our first-class work.

We can intervene at every stage, from conception to brand enforcement. We advise on registration, licensing, prosecution and commercial evaluation of your trademarks and designs.

Thanks to our unique competence in contesting and enforcing trademark rights, we have the advantage over many others. We represent our clients regulary cross-border before the EU Trade Mark Office, the World Intellectual Property Organization, the EU Trade Mark Tribunals and the European Court of Justice and the USPTO.

In addition, we work closely with the EU and US customs authorities to prevent cross-border trade and parallel imports of counterfeit goods into the EU.

You can protect what’s yours.

We not only make it difficult for counterfeiters to profit from your reputation but we can also stop them quickly and effectively with the right strategy. Parallel-Grey-Market-Imports allow scrupulous re-sellers to exploit price differentials by selling branded goods at a discount in some markets at the expense of the authorised distributor. We have effective methods to act against it.

We are excited about what we do. And this enthusiasm is reflected in results.

Talk to us and it will be done.

Learn more about how we work ->

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Brand owners benefit from our expertise

For over 15 years..

With the experience of over 7,000 successful trademark applications, we help our clients protect their name. Our experience reaches far beyond the borders of Europe. We negotiate intellectual property cases also in the US and China. How successful we are is demonstrated by the many court rulings we have been able to obtain over the years for our clients which reflect the quality of our work.

-Intellectual property is our sole focus

and that makes us who we are: Z I E R H U T  Intellectual Property Only

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Awarded IP Boutique Law Firm

Boutique Law Firm of the Year – Trademark Law Germany

Z I E R H U T  IP is recognized as one of the Top Intellectual Property Boutique Law Firms in Germany and is multiple times awarded as Trademark Law Firm Boutique of the Year. This success is a result of our passion for trademarks and intimate focus on every client regardless of size or status.

2017 2018 2019 “Trademark Boutique Law Firm of the Year Germany”. ACQ5 Global Awards mark excellence for the world’s leading advisers in an array of countries and continents. ACQ5 awards those successful law firms who have over the past 12 months shown excellence not only in expertise but in service. The title honours our whole team. It shows the work we do every day for our clients is paying off.

Since the beginning of 2011, Gerhard Bauer (Chief Trademark Counsel Daimler AG) has been President of INTA (International Trademark Association). For the first time a German IP specialist has taken over the top of the most important association for intellectual property law. INTA is headquartered in New York with offices in Shanghai and Brussels. The association has close to 6,000 members, including brand manufacturers, consultants and university members, from more than 190 countries.

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“Expert knowledge in brand protection and counterfeit border control”

Alina Landver, Director of Intellectual Property Ed Hardy

“I thank Chris so much for his great work for all our brands in the Ed Hardy family”

Christian Audigier, Ed Hardy

“Unmatched work”

Reza Tehrani, Earnest Sewn

“After years of lack of control by the authorities we were able to take a major step forward in brand protection, especially in Europe. Christian succeeded within a year in developing a true x-ray image. He revealed the criminal persons and took high-effective counter-measures”

Maria Bricall, Valentino Rossi

“Chris Zierhut is the rare combination of academic law smarts and pragmatic counsel”

Toni Rieger, Rieger Tuning


When it comes to the trademark rights of our clients we earned our stripes as strongheaded opponents.

Clients as MotoGP World Champion Valentino Rossi, Christian Audigier † the fashion designer of ED HARDY and the American tradition company Wham-O with over 70 years of Frisbee® history and some of the most recognizable consumer brands in the world today like Galia Lahav or Earnest Sewn trust on our advice to protect their brands and products. For over 15 years now Chris Zierhut is the trust counsel of the World Boxing Association W K U.

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DE Flage DE +49 89 358958 10


Our Headquarter is located in Maximilianstreet in Munich. If your travels bring you to Munich feel free to stop in and say hello. It’s always desirable to put a face with a name. In the meantime please use the information below to contact us. We’re never more than a phone call or email away.

Zierhut Logo
   Maximilianstr. 33D-80539  München, Germany
  Tel:+49 89 358958 10
 muc zierhut com

Erfahrungen & Bewertungen zu ZIERHUT IP - Die Markenschutz Anwälte

Talk to us and it will be done

Lawyer trademark protection

We are glad that you became aware of us in the search for a lawyer for trademark protection. If you would like to protect your company name or that of a product, we will help you with expertise and experience. For trademark protection, it is necessary to register your trademark with the Patent Office. But that’s not all. It is also necessary to overcome the absolute and relative protective conditions. We are there for you as an experienced lawyer for trademark protection with words and deeds. With us you receive comprehensive legal advice on the subject of trademark protection. In addition, we would be pleased to assist you if you would like to register your trademark, in the event of trademark infringements or negotiations on trademark license agreements.
With expertise and experience, we are your trusted expert in trademark law.

What does the trademark law say?

If a brand name is registered, the trademark law grants the owners corresponding rights. These rights can be used to combat potential trademark infringements. To help you benefit from the rights of a protected brand, we help you with our legal knowledge in the registration process. Once your trademark is registered, the trademark right applies. You may decide whether and who may use your license plate. Should a violation of the trademark rights take place after the registration by a third party, we will assist you to take legal action against these violations. For the unauthorized use of the trademark may be paid compensation. The rights are entirely up to the owner. By licensing, it is possible to rent the rights to third parties and pass them on. Here as well we support you as a lawyer for trademark law with our legal advice.

What a lawyer for competition law?

The purpose of competition law is to regulate competition between market participants with the ultimate goal of free competition. In our office we specialize in competition law. If you have violated the competition law and a warning is already in front of you, we know what to do. Rather, it is up to us to make sure that it does not even come to a warning. As a competition lawyer, we help you take appropriate action to make your brand legally secure.

Your experienced lawyer for competition law

We are your lawyer with a focus on competition law. We provide legal assistance before a warning is issued. With our extensive knowledge, we make your website legally compliant. You have already received a warning letter? No problem. We check expertly, if actually a reason for the warning is given.
You have detected a violation and would like to issue a warning against a competitor? Also in this case we help you gladly.

More than 10 years experience in competition law

The lawyers in our firm have more than 15 years of experience in competition law. We have already experienced numerous cases of competition law and know what to do. We are happy to support you with our experience and our concentrated legal knowledge.

Lawyer Competition Law – we are here for you

If you need the assistance of a lawyer for competition law, we are here for you. Feel free to contact us by phone or e-mail. We represent your interests and help you with professional expertise. With an individual approach to your case. We look forward to your call or message.